Asanoya, Tokyo

These days, it seems like all the famous brands, be it bakeries, fashion chains, restaurants or anything… are making their way onto local shores. From Paul, Paris Baguette, Laduree, Tin Ho Wan, etc., to H&M, Uniqlo, Goyard, Sephora, Lululemon, many have found their way here, even if not all manage to remain sustainable. There were some that have come and gone, and whether or not it is good or bad that they have come here remains debatable. We would rejoice that we do not have to travel several thousand miles just to taste the well-known macarons of Angelina (another famed French patisserie) that would be opening here soon, yet some turn their noses up at these, preferring instead to only have these when they visit the home-ground of these brands. For myself with a tight travel budget, I think I would not mind having them here, if not for the apparent ¬†differences at times, when they are imported into Singapore. Despite that it is inevitable that they would cost more here than compared to their place of origin, there are times when the quality just does not match up.

Anyway that is not the point of this post. Asanoya, a well-known Japanese bakery, opened in Singapore late last year, and although I have read about it and saw lots of photos of their breads on local social media, Wilby Central at Queen Street is still a tad out of the way for me, especially when I consider the potential crowds or queues that I may be faced with. I don’t know how the crowd situation is like now but I still have not tried it in Singapore, to be able to make a comparison to this outlet and the one in Tokyo.

I had actually been past the Tokyo store that is located at Mid-town Roppongi, but that time when I was there I didn’t buy anything because I just took a look and went somewhere else. This time, I decided to go there for breakfast one day since I was craving for their Karuizawa green tea bread, which looked really good from the pictures online. Unfortunately, on both days that I dropped in they didn’t have it. ūüė¶

The first instance when I went as I wasn’t able to buy any of the bread, I just ordered my breakfast, which is some bread baked with dried orange slices¬†atop with a sprinkling of icing sugar. I don’t remember what it’s called but it has a texture that felt like a cross between croissant and bread. Major love although the icing sprinkled on top made it a bit sweet. I have a sweet tooth but it is a moderated sweet tooth that I have.It goes well with coffee of course. Black coffee goes well with almost anything, except perhaps yogurt, though that shouldn’t be the case since creamers and dairy stuff are added to milk too.¬†¬†A closer look into the pastry, which contains thin layers of custard, making it less overwhelming than if the entire inside was filled with the whole chunk of custard. I spent a nice quiet morning enjoying this citrusy bread with the morning coffee. ¬†On the second occasion there on my final day of the trip, they still didn’t have the green tea bread, so I left with a slice of the Karuizawa Blueberry bread. I love how fragrant this bread is, and I actually brought this back to Singapore, where I had it for breakfast the next day when I went back to work. It probably isn’t the healthiest bread to eat, considering that I have been told to cut out all these bread, flour, whatever stuff, but once in a while I suppose it is still ok to indulge. After all, where carbs are concerned, I can cut out the rice and noodles, but breads, pastries and things like potatoes (sweet potatoes or regular potatoes) are just something that I can’t seem to live without.I should make it a point to pop by Wilby Central at Queen Street one of these days!

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